Apple’s Hidden Holiday Easter Egg is Back in the Store App

Apple has quietly added a festive touch to the holiday shopping experience within its Apple Store app. The company has brought back its classic “Let it Snow” Easter egg, providing a seasonal backdrop for your shopping.

To activate the festive animation, simply open the Apple Store app on your iPhone and type “Let it Snow” into the search bar. Once triggered, a gentle snowfall will appear over the app’s interface as you browse for new products like the iPhone 17 or M5 MacBook Pro.

This visual treat is exclusive to the iPhone app and is not available on the desktop website.

In related holiday news, Apple has also enacted its extended holiday return policy. Items purchased from the Apple Store Online between November 12, 2025, and December 25, 2025, are eligible for return until January 8, 2026.