iPhone Pocket Hits Stores: Here’s How To Style It Right
Following its announcement, Apple’s limited-edition iPhone Pocket, created in partnership with renowned designer Issey Miyake, is now available at select Apple Stores and online. This unique accessory reimagines how you carry your iPhone, blending high-fashion design with everyday utility.
What is the iPhone Pocket?
The iPhone Pocket is a pleated textile accessory that fully encloses your iPhone, functioning as a secure, additional pocket. When stretched open, it reveals the display, allowing you to use your phone without removing it. Crafted in Japan, its design is inspired by the concept of a “piece of cloth” and draws from Miyake’s iconic pleated clothing.
Key Features & Styling Ideas
The accessory’s versatility is its main appeal. Apple and early users, like Japanese YouTuber Jetdaizu, have demonstrated several ways to incorporate it into your look:
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Carry by Hand: Use the short strap to hold it like a clutch.
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Wear on the Body: The long strap can be worn across the body or tied around the waist as a modern bum bag (fanny pack).
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Attach to Bags: Loop it onto your favorite backpack or tote bag.
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Multi-Purpose Use: It can hold other items like glasses or keys, not just your iPhone.
The accessory comes in eight distinct colors for the short strap and three for the long strap variant.
Pricing and Availability
Starting at $149.95, the iPhone Pocket is a premium, limited-edition item. It is available in select Apple Stores in major cities including:
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New York City
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London
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Paris
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Tokyo
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Shanghai
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Seoul
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Milan
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Singapore
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Taipei
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Hong Kong
It is also available for purchase on Apple’s online store. Given its limited nature, it likely will not be in stock for long.
Conclusion
While not aimed at the mainstream market, the iPhone Pocket signifies Apple’s continued interest in bold, fashion-forward products. It offers a unique way to integrate your essential tech into your personal style. For those looking to make a statement, this limited-run collaboration is now within reach.

